Our Publications

Methodologies, behavioral science, and operational execution for scaling SMEs.

The Algorithmic Liability
October 12, 2026•Gonzalo E. Meza

The Algorithmic Liability

When generative AI is deployed without prior data hygiene and sociotechnical governance, it ceases to function as a business asset and becomes an optimized attack vector.

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Beyond the Algorithm: Human Adoption as the Prerequisite for Technological ROI
September 22, 2026•Gülşah MEZA & Gonzalo MEZA

Beyond the Algorithm: Human Adoption as the Prerequisite for Technological ROI

Massive investments in digital infrastructure are failing to deliver margin gains or GDP growth. The true critical constraint is the lack of managerial engineering capable of driving operational adoption.

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The Algorithmic Crucible: Diagnosing the Enterprise AI Productivity Paradox
September 10, 2026•Gonzalo E. Meza

The Algorithmic Crucible: Diagnosing the Enterprise AI Productivity Paradox

The integration of generative artificial intelligence into enterprise architecture is currently characterised by a paradox of massive capital deployment and negligible macro-economic yield.

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